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About Me

The Lemonade Stand

A cup of lemonade is used to represent the product of small, local businesses

It was a hot summer day. I had been knocking on doors for five straight hours. I enjoyed my job, but I was relieved to be done. I wasn't so much exhausted as I was thirsty and tired of the heat. I hopped in my truck and made my way out of the neighborhood. 

On my way out, I passed a lemonade stand with one young boy perched behind it, waiting for customers. The scene reminded me of myself. The same entrepreneurial spirit that possessed that boy must have possessed me. I didn't want to work for anyone. I wanted to find my own way and do my own thing. I wanted to find success. And I wanted that boy to find success.

 

Then it hit me. I was thirsty. He had lemonade. The answer was obvious.

 

You can bet your sweet bippy I turned around and purchased an ice-cold cup of lemonade. Man, was it refreshing. 

 

But the most satisfying part was knowing I had contributed to someone else's success. I genuinely wanted that boy to go home with a fat wad of cash. You know why? Because if a kid could sell lemonade on the side of the street, maybe I had chance at selling my own services. Maybe I could provide something valuable to others. 

 

My Purpose

Maybe you feel the same way. Maybe you have something valuable to offer to others. But if they don't recognize that value, there's no way they will take advantage of it. That's where I come in. My purpose is to help "the little man," the mom-and-pops, the proverbial lemonade and fruit stands of the world. How? By communicating their value. That's what marketing is. And with so much of human interaction taking place online, you would be crazy to not focus much of your marketing efforts there.

 

But doing so isn't easy. Digital marketing requires an assortment of technological, creative, and communication skills. Trying to develop these skills and execute marketing strategies on top of running your business can be overwhelming, if not impossible. So, let me share the load. With a B.S. in Psychology and a minor in Communication, I combine my understanding of human cognition and behavior with my experience in research, technology, and content creation to help your business stand out.  

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